seomaster

Last year, Google has been updating its algorithm more frequently and remarkably than ever. Every two weeks, we saw great movements in the SERPs. Since the search engine ranking criteria are not transparent and change as often, it has become vital for us to try more and try to reverse engineer the Google algorithm as much as possible.

What SEO trends important in 2020? We have compiled five important aspects.

1) Voice search: find out how you speak

The art of ranking websites is about giving Google the right signals. However, your website should not be optimized for the search engine, but for its users. Google also focuses on the user.

Millions of people already actively use Voice Assistants in their daily lives. It doesn't matter if Siri, Alexa, Cortana, Google's unnamed assistant or smart helpers, whose names we will only discover next year: the search for voice assistant will also be one of the seo hottest topics in 2020.

As users say their search query instead of typing it, phrases become longer and more complicated. Anyone who creates content today should ensure that it contains scalable phrases for search engines. Not too academic, not too nerdy, but not intentionally wrong. Google understands the language and synonyms quite well today, so by incorporating phrases instead of keywords, it gives Google more to work.

But how does a voice assistant feed? In the case of Google, among other things, it feeds with prominent fragments of the search results. A featured snippet is a highlighted snippet that is displayed about classic search results and answers a question in a super impressive way.

But how do you get one of those? The only way to have a chance is to use tables and bullet points on your page, as Google can read them very easily and likes to display it in a featured snippet. That does not mean you are going to get one, but it is the way to qualify for it. Also, make sure you provide content that people find interesting. In the end, it is all about information and answering the question a user might have.

2) Mobile First and Rich Snippets

Yeah, the snippet show goes on. There are not only featured snippets that play a role in SEO, but also rich snippets. We love them! This is what we call small excerpts of the website content that appear on the SERPs.

Rich snippets are not only relevant for voice assistants but also valuable for people on mobile phones. With just a few clicks, important information – such as opening hours – can be displayed on what tend to be smaller devices. Rich snippets are probably not a direct ranking factor, but a part of mobile optimization that is so important for SEO. After all, rich snippets don’t just provide information but also make your listing stand out more and attract more clicks.

Optimizing for mobile devices has been a must for years, but in 2018 it finally became a survival measure to be visible on the web at all. Today, Google only accesses websites as if it were on a mobile device. If your website still isn’t optimized for that, you have work to do. And yes, we still see many websites like that!

Google has thus made mobile performance a ranking factor and is not even setting a trend, but following a development: For 2-3 years now, global mobile traffic has overtaken the traffic of desktop computers.

What’s more, mobile revenues are expected to exceed those of the PC market. The buzzword “Mobile First” remains a huge topic in terms of SEO 2020.

3) High-Quality Content

Content is King and video content has enjoyed increasing popularity for years alongside blogs, podcasts or AI content: products get tested, new employees are found via personnel marketing videos, or a new employer is sought via a self-marketing video. Tutorials teach us how to knit socks, and Persian cats chasing laser pointers make us forget the dreary weather outside. But no matter the content, all videos must be searchable.

On the one hand, it is necessary to tailor your content to the users who mainly consume videos. These users tend to be young, they like it fast and entertaining, but not too obviously trimmed to a young audience. On the other hand, you should use the video sitemap of popular platforms like YouTube and Vimeo to communicate strong keywords and other relevant information in the metadata of your videos.

Et voilà, the “smart tomcat is looking for exciting work” – video at the top, no matter if you are looking for cats or jobs. And how do you find out which keywords are currently strong? Google itself provides a corresponding tool with “Adwords”. The website answerthepublic.com also specializes in this.

4) User Experience and Performance

How do you get users to enjoy moving around online, voluntarily divulging data and ultimately making the pages interesting for search engines? Through a good user experience. User Experience is a huge topic that would go beyond discussing this paragraph.

Search engines undoubtedly incorporate a central aspect of user experience into their ranking: The performance of a page, the speed at which content is delivered. We’re talking milliseconds here! From an SEO point of view, it is therefore also essential in 2020 to build sites that act technically mature and deliver fast, even though fiber optic cables or the 5G mobile network are becoming more and more standard.

People vote with Facebook shares, and they vote by moving around your website. Google can see this, at least if you use Analytics. A website that loads fast, is easy to navigate, clear, and has great content, always goes along with positive user metrics. These metrics help rank your site. We often see spammy sites ranking – and the reason they do is that the user metrics are great. Google won’t knock down pages that people like.

5) Artificial intelligence

In the future, we will let algorithms help us to operate algorithms themselves. Since 2015, Google has been working on a self-learning algorithm called “Rankbrain”, which takes care of search queries that have never been made before – which allegedly accounts for 15 percent of all queries.

In the coming years, we will not only encounter AI in service calls or in the pedicure of old people but pretty much everywhere: The need to collect and analyze user data in order to obtain intelligent proposals for action is and will remain an everyday occurrence on the Internet. It’s no coincidence that Sergey Brin, the mid-forty-year-old co-founder of Google, wrote in the influential ABC Founders Letter at the end of 2018:

“The new spring in artificial intelligence is the most significant development in computing in my lifetime.”

It is, therefore, important to familiarize yourself with the topic of AI as soon as possible and to experiment with it in terms of SEO. We have been interested in AI for many years, and by researching its capabilities we have a much better understanding of how Google may operate and where it is headed. In the near future, it will get even better at reading text, understanding testimonials and taking them into account when evaluating websites.

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Today, many people are looking for ways and ways to improve their vbucks balance in the well-known game Battle Royale:

Fortnite, without the need to complete surveys, offers or so-called human checks.

VBucks for Fortnite are needed for people to get masks and other rewards in the game. Someone who does not have a mask is called "skinless", therefore, a newbie or a beginner who is new to playing it. Epic Games itself has a wide range of other toys. This has been receiving Android support lately on some of the devices. To see the full list of compatible devices, you can visit the official website of the company. Other electronic devices that support the game are Play Station 4, XBOX One, iOS Smartphones and Windows Computers.

Fortnite: Fight Royale is indeed one of the greatest possible fun games on the planet, so it shouldn't surprise us to discover that most of their salary becomes a Thing Shop, where players can buy real estate agents with real money. Obviously, these do not offer focal points, however, they are for style purposes only and look totally spectacular.

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The fun that uses them is one of the most suffocating amusements of today. Therefore, it is not surprising that there are a lot of tricks on the Internet that profess to give free V-Bucks. You can trust us to give you the corresponding prizes. For more than five years, the site has received help at the access point for payments.

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Coins can be used to buy Plunder Llamas in Spar the World PvE. The flames grant you legends, safeguards, survivors and schemes to create weapons and traps. It is appropriate to save your coins for Super Llamas and Incredible Troll Llamas, which are expensive and still support additional things, and can even guarantee legendary.

In Fight Royale you can use coins to buy regular fight passes and restorative things. Corrective things include sets, light flyers and spikes. In addition, the new seasons have highlighted new types of embellishing agents that include Back Blings, Skydiving FX Trails, Stacking Screens, Music and Pets. The expense of light flyers, spikes, outfits and acts outside the range of 200 to 2000 V-Bucks. Occasional combat passes cost 950 fortnite coins. Despite the account flags, this is the main asset / thing currently shared among fun modes.

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So, what's going to happen in 2020?

Well, first of all, according to Jumpshot and SparkToro, 49% of all searches performed and Google results.

That means almost half of all searches on Google won't send traffic to any website at all. People are either giving up on searches or they're getting the answers right then and there from Google. In 2020, I expect that to increase even more.

The second big change is that the number of visitors that people receive from organic traffic will continue to decrease.

Of course, being inventory at the same time for more than connecting us Google. But according to Merkle, total visits produced by organic search fell 6% year-over-year in the second quarter of 2019. And mobile devices were the most affected. Where the growth of visits fell by 13% in the first quarter of 2019, to 5% in the second quarter of 2019.

The third big change I see is that Google will compete more strongly with Amazon.

If you have already seen Shopify, your company is in a tear, right? Shopify in this monsoon, at least according to Wall Street, is an alternative to Amazon. It is your own way of creating your own e-commerce store.

Google, this year already, or 2019, has launched a Google buy feature, right? These allow the person to buy e-commerce products directly on Google.

The fourth change, more and more people will get in the information they need through rich snippets.

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According to the Path Interactive study on people between 13 and 18, 40% get what information they need by clicking without a fragment.

Now, don't sign that good, Google is getting less traffic and they are evil. Think of it this way, many of those people are just looking for an answer.

You will see that Google makes more changes than just flying. because they have had this for a while.

By improving user experience, for sure, you can get less traffic, but by providing Google with a better experience, more people will use Google, which should help you get more traffic. B, there are also more people online, which also helps you get more traffic. And C, many people answered Google questions for when they don't buy at any time.

Therefore, you will also see a trend in 2020 if Google’s pre-respondents without people going to your website, the traffic you’re getting, should also increase conversion rates.

I don't want to end cases with you thinking that, hey, Google is evil. Because they are not. Actually they are a very good company. They even have incredible advantages, like their employee's money-back discounts if they do things like an eco-car, 2 right?

This is good, so I want five tips to help you make all the changes that Google is about to make.

The first tip I have for you is to become a teacher to discover the search interface.

Look, most sellers only look for keywords that they should point to. It's not about keywords, it's not about problems. When someone searches for something, many times, he has questions, is looking for comparisons, right? Comparing one business with another to find out, hey, what product or service should I buy? So, you can use Uber Calculate for that.

The second tip is to increase your CTR. Write compelling titles.

It is about making the list click on your list. Hell, even if you're not at the top, it doesn't mean you can't get more clicks than the previous list. You can do things like creating an attractive title, using keywords in your title that your competition is not using, writing amazing meta descriptions in which people want to click and read.

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